Products with a promise of more

Responsible Fibre™ is a stamp of guarantee that the product in your hands meets the most demanding third-party-verified environmental and socially responsible criteria.


UPM ColourMax

Infuse creativity into your work life, UPM ColourMax gives you excellent performance combined with sustainability.

UPM JinCopy

UPM JinCopy is a contemporary expression of classical Chinese elements, produced according to UPM’s stringent sustainable standards.


Innovating for a future beyond fossils

Responsible Fibre™ is just one of the many ways in which UPM is taking concrete action to build a sustainable future. Find out how UPM is playing an active role to build a better world beyond fossils.


Responsibility at UPM