Turning promises into reality

Responsible Fibre trademark guarantees that the product meets the industry’s most demanding environmental and social responsibility criteria verified by a third party. The trademark meets applicable guidelines for ISO 14021 (Principles of self-declared environmental claims). Paper products carrying the Responsible Fibre trademark need to fulfil the following criteria.


Criteria for paper products with Responsible Fibre trademark

Responsible sourcing
Sustainable forest management and land use
Low emissions from production processes
Transparent performance
  • Third party verified, publicly available environmental product declarations and carbon footprint information (UPM Certificate Finder)
No use of harmful substances
  • Third party verified, publicly available Product Safety profiles
  • We comply with global and national chemical and product regulations and minimize the use of harmful chemicals for human health, environment, and safety (Chemicals and Pigments)
Certified environmental management systems
Safe and encouraging working environment
Social responsibility
Recognized sustainability leader

Innovating for a future beyond fossils

Responsible Fibre™ is just one of the many ways in which UPM is taking concrete action to build a sustainable future. Find out how UPM is playing an active role to build a better world beyond fossils.


Responsibility at UPM