» Responsible Fibre criteria

Resource efficiency, renewability and recyclability are the building blocks of a healthy future

It has been estimated that the current global population of 7.3 billion will reach 9.7 billion by 2050. Our only responsible solution is resource efficiency in everything we do both in consumption and production. The smart use of renewable and recyclable materials is the only way to guarantee a healthy future for our planet and everyone living on it. Responsible production requires a systematic approach and co-operation throughout the entire supply chain. Moreover, it involves engaging consumers to make the right choices by providing them with reliable information and ecolabelled products. Responsibility is everybodys business!

Estimated global population 2050 9.6 billion

Less than 10 % of the world's forests are certified

The criteria for the Responsible Fibre trademark

Responsible fibres are the main raw material for just about every renewable, recyclable and biodegradable product produced by UPM. Those are important qualities but the Responsible Fibre trademark promises even more than that. The trademark guarantees that the product meets the industry’s most demanding environmental and social responsibility criteria verified by a third party.

Responsible Fibre meets applicable guidelines for ISO 14021 (Principles of self-declared environmental claims).

Paper products carrying the Responsible Fibre need to fulfil the following criteria.

Responsible sourcing	Supplier and Third Party Code with Practical Guide available Auditing framework in place More detailed raw material specific requirements fulfilled
Sustainable forest management and land use	Certified fibre (FSC^® or PEFC^TM certification) Biodiversity programme in place to safeguard plants and animals
Low emissions from production processes	Produced in accordance with Best Available Techniques (according EU’s BAT references for paper) Where applicable, EU Ecolabel certification (regional ecolabel)
Transparent performance	Third party verified, publicly available environmental product declarations and carbon footprint information (UPM Certificate Finder) Listed on WWF’s Check Your Paper tool
No use of harmful substances	Third party verified, publicly available Product Safety profiles Publicly disclosed Restricted Chemical Substances List
Certified environmental management systems	ISO 14001 EMAS report with verified environmental information
Safe and encouraging working environment	Safety standards and targets in place aiming at continuous improvement in safety and no fatalities or serious accidents UPM Safety Induction in place for employees and suppliers Employee health programme in place
Social responsibility	Company and employee commitment to principles of responsible business conduct as defined for example in a UPM Code of Conduct Commitment to human rights publicly available Employees have the right to express their views freely and anonymously. Collected for example through employee engagement surveys Establishment and maintenance of good relations with local communities through societal engagement activities, like the Biofore Share and Care Program Social responsibility assessed against an internationally recognized norm, like for example the Sedex Members Ethical Trading Audit (SMETA) Commitment to a diverse and inclusive work place as defined for example in a diversity charter Auditing framework and Supplier and Third Party Code in place
Recognized sustainability leader	Included to Dow Jones Sustainability Indices (DJSI) Member of UN Global Compact LEAD Recognized by CDP climate, water and forest Other relevant recognitions