Source information


Climate

a) About 1000 kg of CO2 absorbed by a tree throughout its lifetime — Source: UPM 2014
b) 8 trees needed to produce enough oxygen for a person — Source: Science Focus (BBC), 2015
c) 1000 kg of CO2 locked in one tonne of paper — Source: UPM 2014
d) 6000 kg of oxygen produced by a tree throughout its lifetime — Source: UPM 2014

Water

a) Less than 3 % of the world’s water is drinkable — Source: US Geological Survey, 2012
b) Over 1 billion people don’t have access to fresh water — Source: WHO, United Nations, 2016
c) Over 75% of clean fresh water comes from forested watersheds — Source: FAO, United Nations, 2016

Biodiversity

a) 150-200 species become extinct every day — Source: United Nations Environment Programme, 2010
b) 1.6 billion people rely on forests for their livelihood — Source: FAO, United Nations, 2014
c) 9.7 billion: the estimated global population by 2050 — Source: UN Department of Economic and Social Affairs, 2015

Social responsibility

a) 67% prefer to work for socially responsible companies — Source: Nielsen’s Global CSR report, 2014
b) 55% will pay extra for goods from companies committed to positive social and environmental impact — Source: Nielsen’s Global CSR report, 2014